As most of us already know, first impressions can go a long way, or the wrong way. Everyday we judge each other for the way we walk, talk, dress, style our hair and the general way we carry ourselves. We develop an impression of that person in a way that we perceive them to be. The same thing can be said in everyday life, such as, buying products, dining out and attending events, that first impression is what draws us in. Nevertheless First impressions can often be deceptive.
If you own or manage serviced accommodation properties you will have probably figured out that although first impression is crucially important, a lasting impression is equally as crucial. In order to keep you customers returning, leaving stunning reviews and enticing new customers to stay at your properties.
One of the biggest let downs for serviced accommodation properties is poor cleanliness. Such dissatisfaction may not always present itself upon first impression. When a client checks-in (this process can also effect the perception of the first impression) they are likely tired from travel, and providing the property is presented well with adequate facilities a decent first impression will be perceived. But as the customer settles in and becomes more comfortable and familiar with their surroundings that is when the dissatisfaction can begin.
A customer will expect the place they are staying to look and feel as though nobody has ever stayed there before. They don't expect to find any remnant that could suggest that somebody else was there before them. Therefore a change of bedding, a quick vacuum and a bit of bleach down the toilet is often not sufficient. This is what i call surface cleaning: At a glance the property looks on point. However as the customer begins to use the property treating it more like home, they may begin to notice dissatisfaction's, such as
Hairs in the sinks, baths, also on things like cushions and carpets hairs get everywhere.
Left over food in fridges and cupboards
Crumbs and debris down the sides of sofas, kitchen units, bedroom units
Stains on sofas, carpets or bedding
Dust loves to settle everywhere and anywhere
Cobwebs
These are just a few of the dissatisfaction's a customer may come across. So even if the the first impression was good the lasting impression is not. It is unlikely that customer would stay in that property again and would likely not stay in any other properties you may own based on the lasting impression the original property had on them. Further more they could leave a poor review which ultimately could have a detrimental effect on the booking of future customers.
In order to create a lasting impression in the serviced accommodation world, it is imperative that the first impression is the last impression. Every last detail needs to be carried through from the presentation of the property, the maintenance of the property and the absolute highest standard of cleaning you can afford to provide.
A good cleaning manager will not only save you time, they will save you money, improve your ratings, reduce your stress. A cleaning manager will be able to provide a strategic plan that ensures every aspect, presentation, cleaning and maintenance are all catered for to the highest of standards.
If you can make your properties excel in this area you are almost guaranteed to turn a first a impression into a lasting one. A lasting impression means a happy customer who is likely to return, and if not to that property then to another that you may own. Leaving excellent reviews, increasing the chance of future bookings from new customers.
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